Choose Earth:
Impossible Foods Brand Campaign

Concept & Art Directoin

The first brand campaign for Impossible Foods, makers of the Impossible burger, was born from a smiple idea: we should choose earth. Not only is it the most livable planet we know of, but we also have air, people, and burgers. The nerrative revolves around an anstronaut who chose to stay on earth, appreciating it anew.

We are on a miossion, and it's not to Mars. 

 Wu Tang in Space Eating Impossible Sliders

Impossible Foods & White Castle Launch Campaign

For the first time, Impossible was going to be available at a fast food chain, giving access to plant based meat to a whole new audience. So to announce this we teamed up with RZA, GZA, and Ghostface Killah for a content series and sent them to outerspace where they have an overview of the earth, to reflect life and answer fan questions while eating Impossible Sliders.

 Tulsi Gabbard 2020 Presidential Campaign Branding

Branding & Design

In the span of one very short-long month, I disovered, explored, and designed hundreds of logos and brand elements. Working with strategists, we presented around the clock until a brand identity was locked in to respresent a new candidate in a crowded democratic field; one who leads with love, but comes with a dire warning about the urgency of denuclearization, a peaceful society and a healty planet.